Sometimes I wonder if some corporate executives ever stop to think what their words sound like. I was reading an article in the New York Times yesterday, As Parents Make Their Own Baby Food, Industry Tries to Adapt, by Stephanie Strom. Evidently sales of prepared baby food are falling because more parents are making their own baby food. Doesn’t that sound like a good thing? Instead of relying on the factory kitchens of large corporations, parents are making fresh food for their babies. Great! Right?
But it’s not a good thing if you are a corporation relying on sales of baby food for your profits. According to Jeff Boutelle, chief executive of Beech-Nut Nutrition (owned by Hero Group of Switzerland), mothers making their own baby food at home is a pernicious trend! This is the quote in the article:
“Underlying our problem, there was a silent, pernicious trend going on that no one was really paying much attention to,” he [Jeff Boutelle] said — mothers making their own food at home.
“Today, moms are 50 times more busy and don’t have the cooking skills that women did when we introduced baby food 80 years ago,” Mr. Boutelle said. “But the category is so bad that they’re going to the grocery and spending an afternoon boiling and cooking and filling jars and sealing them because they don’t like what’s on the shelf.”
Well, hopefully this pernicious trend of parents making their babies’ food will continue, and as far as the women not having the cooking skills of moms from yesteryear, if that is the case, the solution is teaching those skills, not reducing them by offering even more processed foods.
pernicious – having a harmful effect, esp. in a gradual or subtle way: the pernicious influences of the mass media.